(BRIDGEPORT) Marketing Consultant, Bridgeport Farmers’ Market Collaborative (PT)

About Bridgeport Farmers Market Collaborative
There are 7 farmers markets and farm stands located throughout the city of Bridgeport on 5 days of the week. Each market serves as a vital community food access point in neighborhoods that lack permanent healthy food retail outlets. All Bridgeport farmers markets operate a SNAP incentive program to
encourage people to spend SNAP benefits on the healthy, local foods available at the market. Markets also accept WIC FMNP and CVV, Senior FMNP, credit/debit, and cash.

Primary Duties
● Develop and implement annual marketing strategy across multiple platforms (web, social, print) in alignment with BFMC goals to celebrate food culture in Bridgeport and promote local food; in 2018 this will include:
a. Printed, multilingual marketing materials for general population and targeting SNAP customers
b. Digital ads on social media platforms
c. Signage on site and in each market neighborhood
● Coordinate with market manager, outreach coordinator, market directors, VISTA, and creative consultants to get relevant content representing each market for marketing campaigns
● Maintain FB and Insta accounts; post 2-3 times/week during season and 1-2x/week during offseason
● Promote BFMC-hosted community events, programming (including SNAP incentives and Bridgeport Bucks), and outreach activities
● Manage expenses against approved project budget
● Track engagement and other success indicators; provide regular updates to BFMC at monthly meetings

Desired Skills
● Experience working with nonprofits, farmers markets, and/or retail
● Familiarity with Bridgeport and/or passion for local foods
● Passion for building local community and economy by developing vibrant farmers markets that are reflective of the surrounding neighborhood and responsive to resident interest
● Initiative, leadership, and ability to work collaboratively with a diverse range of stakeholders
● Project management, especially juggling multiple priorities in a fast-paced environment
● Creative conflict and problem-solving
● Computer literate, with proficiency in Microsoft Office and Google applications

5 hours/week for $20/hour, not to exceed $5,200 in 2018
Send resume, cover letter and portfolio* to bridgeportfarmersmarkets@gmail.com by March 14
*Candidates are encouraged but not required to submit their portfolio or examples of past work with their application